Welcome to Wyatt Lily!

Our children’s boutique has one goal: outstanding customer service at affordable prices. We love personal shopping over the phone for clothing and have an award-winning gift selection (we ship!). Our fast-growing signature Wyatt Lily NYC line can now be found in stores across the country. And our adventures in the Big Apple have even led to our first children’s book, Wyatt Lily in the City, a nighttime tale of dreamy adventures at bed time – NYC style.

Wyatt Lily NYC bears the name of the toddler who inspired the kid's boutiqueWyatt Lily kid's boutique is proudly in NYC, Wyatt's hometown

Owner Rachel Uchitel’s proudest achievement is her daughter, Wyatt Lily, born in May of 2012. Rachel’s love of fashion collided with the need to dress her baby in practical, functional clothes. That, coupled with her desire to have more time with Wyatt, led her to create Wyatt Lily NYC. The store carries fun, cheeky fashion with an edge for boys and girls, ages newborn to 6 years old. Besides clothing, Wyatt Lily NYC carries a selection of specialty gifts, plush toys, clever books and monogrammed items.



Rachel Uchitel named her children's boutique after her daughter, Wyatt Lily.

Photo by Ashley Moore @ ClassicKids.com

Founder and Owner
I have more than 15 years of experience in the fields of public relations, customer service, hospitality, and business operations. My early career in television production at Bloomberg News honed my ability to juggle multiple tasks, and to create and fine-tune the look and feel of my product to appeal to a target audience. My marketing and customer service expertise were enhanced by 6 years in the hospitality business, during which time I oversaw all marketing and customer operations for several restaurants and nightclubs in New York and Las Vegas, creating and maintaining relationships with some of the most powerful people in the worlds of business and entertainment, and developing outreach programs to attract new business clientele.  While at Tao Las Vegas, the club was voted the #1 Nightclub in the World and listed as one of the highest-grossing restaurants in the nation.

Five things you probably do not know about me:

  • I have two dogs named Rudy Giuliani and Ozzy Osborne that I have had since 2001
  • I was an intern for Gerry Spence Live and The Al Roker Show on CNBC during college
  • I was born in Anchorage, Alaska, where my parents launched a cable television business
  • My favorite movie is Woody Allen’s Manhattan Murder Mystery
  • I have a Master’s Certificate in Forensic Investigation, graduating top of my class in 2011


Toddler Wyatt Lily inspired Mom to open a children's boutique

Photo by Ashley Moore @ ClassicKids.com

Rachel named her kid's boutique after daughter Wyatt Lily

Photo by Ashley Moore @ ClassicKids.com

Toddler Wyatt Lily's the upscale kid's boutique's namesake.

Photo by Ashley Moore @ ClassicKids.com

Wyatt Lily turned 3 this spring and is a fun, whip-smart toddler – who loves her fashion! She enjoys dance and art classes, so her play-wear must be stylish and easy to move in. She inspires me every single day. Since Wyatt was born, I have talked about motherhood on networks including Headline News, CNN and NBC, and have written mommy blogs for multiple websites as a contributor. Wyatt is now my muse for our new Wyatt Lily NYC line of clothing, which can now be found at stores across the country. My hilarious daughter even inspired me to write my first children’s book, Wyatt Lily in the City, about a plucky New York City toddler who finds adventure at bedtime.


Can’t make it in? Wyatt Lily ships!

Call me, Rachel, (212-580-5459), and I’ll pick out the perfect clothing or gift. When it comes to layette and kids, my Personal Shopping can’t be beat!

AND – Wyatt Lily is now available for purchase online in our new Online Store!


Come on by! We’d love to meet you.

Or make an appointment to meet with our staff in person to shop. We have a baby registry available online or in the store – or use as a private wishlist to keep track of items you’ve got your eye on. We hand-pick the inventory and pay special attention to fabric quality and fit. We are conscious of price, and understand there is a fine line between exceptional and extravagant.

Call us! (212-580-5459)

Special thanks to Classic Kids for shooting our stunning portraits!

All new products now available for online purchase!