Affordable Luxury for Little Ones

From our friends at Celebrity Baby Trends!

Rachel Uchitel’s Wyatt Lily NYC: Affordable Luxury For Little Ones

By: Gloria Mellinger


Skilled customer service and hospitality professional, writer and commentator, and style savvy mom, Rachel Uchitel, is sharing her love for affordable and luxurious kid wear with her new fashion-forward boutique, Wyatt Lily NYC. Named after her young daughter, the shop on NYC’s Upper West Side offers the latest in comfort and style in children’s clothing and accessories, showcasing the hottest brands and Rachel’s own basics line. The store offers personalized consultation, along with a baby registry and a high-end consignment section.image-3

Inventory at Wyatt Lily is refreshed daily, and you’ll find an assortment of both trendy and traditional merchandise for kids, newborn to 6 years, starting with a complete layette line from onesies to Christening apparel. Wyatt Lily has an adorable selection of jackets, dresses, skirts, shorts, leggings, hoodies, and swimsuits for girls; and coveralls, cardigans, shirts, vests, hats, sweatpants, and jackets to outfit your dapper little guy. Rachel and her fashion team hand pick stellar merchandise children and parents love—brilliant colors, sparkle and flair kids adore, and outstanding fit with a bit of stretch that parents seek.

wyatt1Jet Setter is among Rachel’s favorite brands, with its funky sweaters and dresses that boast sayings like, “I left my Louie in the jet.” Another favorite is apparel by Lindsey Berns. From a beautiful watercolor Hydrangea pinafore dress, with only five available, to vintage denim pantaloons, Wyatt Lily is the only boutique in the area to carry styles from this popular designer.

imageOther brands to love are Oh Baby!, NuNuNu, and many others. The Mona Lisa cheetah print one piece bathing suit is too cute; animal prints are so fun and always popular. Tutus are every little girl’s favorite, and Wyatt Lily is ready with fun tulle she’ll love, like the pink Ballerina Tutu Dress with ruffles.wyatt3

Top brands for boys are Andy & Evan, Frenchie, Sarabanda, and others. We love the Shatsu “Sinatra” Mini Grey Blazer with camouflage accents.


In addition, Rachel just launched her own line of quality basics, “Wyatt Lily Inc.”, made in the USA and inspired by little Wyatt Lily herself. Super cute jeggings with hearts and rhinestones come in spectacular summer colors, including emerald green, turquoise, and soft pink. And we love the lace A-line racer back top in butter yellow.

Besides clothing, Wyatt Lily NYC carries a selection of specialty gifts, plush toys, books and monogrammed items. Check out the baby socks and shoes from Me-in-Mind. If you lose a sock, there’s an 800 number you can call and they’ll send you a replacement sock for free. Who doesn’t love that!

Wyatt Lily has already gained quite a client following, with notable area residents as well as Hollywood families buying into Rachel’s fashion sense and personal touch. Celebrity Baby Trend Expert, Rachel Florio-Urso, and Wyatt Lily Inc. recently gifted several celebs with the boutiques’ chic yet functional items. Mariah Carey and Nick Cannon received custom made umbrellas monogrammed with their children’s names. Mila Kunis and Ashton Kutcher, and were sent super cute handmade camouflage crawling pants with knee pads.

image-1Rachel’s number one goal is outstanding customer service. While clients can shop at, they are encouraged to call the store (212-580-5459212-580-5459) or stop in to 290 Columbus Ave. and meet the boutique’s But you don’t have to live in NYC to get Wyatt Lily‘s personal consultation; you’ve invited to call and speak with an in-house stylist to create custom-made packages that can be sent out the same day. Rachel and her staff are warm and welcoming, and you’ll be delighted by the selection of city chic clothing and gifts.