Wyatt Lily loves its NYC neighborhood and was thrilled to land in the West Sider!

Rachel Uchitel sells children's clothing at Wyatt Lily
Rachel Uchitel and daughter Wyatt Lily.

Google the names of most small business owners on the Upper West Side and you probably won’t get many hits. But type the newest children’s clothing store owner into the search engine and you’ll end up with about 1.2 million results.

Rachel Uchitel, who opened children’s store Wyatt Lily (named after her daughter) on Columbus between 73rd and 74th street this month, is a tabloid star. She was initially featured on the cover of the New York Post after her fiancee died in the September 11 attacks.

But she became famous after she was named as the alleged mistress of Tiger Woods during his public meltdown and separation from his wife. Uchitel hired celebrity lawyer Gloria Allred and denied the story, but has continued to be followed by the tabloids, which have chronicled her love life, her divorces and more. New York magazine has written several thousand words about her.

Uchitel has worked in the VIP sections of nightclubs in New York and Las Vegas, and has appeared on Celebrity Rehab with Dr. Drew on VH1.

Wyatt Lily sells luxury children’s clothes for newborns to six-year-olds.

Images via twitter.

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